01 The Opportunity
As the title sponsor for The World Match Play Golf Championships, HSBC had been looking for ways to capitalize on its investment through many different channels. One of those channels was merchandise. Their Private Client Banking Division World Wide looked at various merchandise programs that would allow HSBC to sell or distribute branded merchandise on site at tournaments or throughout its network of branches. HSBC understood the importance of delivering QDC (quality, different and cool) garments and products to their global network.
HSBC had to choose between the following two options: