01 The Opportunity
Odyssey, The #1 Putter In Golf, has long established itself as the industry leader in innovative, high quality putter equipment. Revolutionary ideas, advanced technology and cutting edge designs have consistently propelled Odyssey to the top of yearly putter sales figures.
When Odyssey launched their new website in 2006, for the first time they wanted to offer unique products that were unavailable through traditional green grass or retail distributors. Odyssey wished to create a line of products that represented the lifestyle and image Odyssey developed through years of successful putter sales. Casual wear, outerwear and custom accessory items would all need to be designed to maximize image and impact.