|
Odyssey Golf
01 The Opportunity
Odyssey, The #1 Putter In Golf, has long established itself as the industry leader in innovative, high quality putter equipment. Revolutionary ideas, advanced technology and cutting edge designs have consistently propelled Odyssey to the top of yearly putter sales figures.
When Odyssey launched their new website in 2006, for the first time they wanted to offer unique products that were unavailable through traditional green grass or retail distributors. Odyssey wished to create a line of products that represented the lifestyle and image Odyssey developed through years of successful putter sales. Casual wear, outerwear and custom accessory items would all need to be designed to maximize image and impact.
Read More...
One of the more unique concepts Odyssey requested was an item to capitalize on the popularity of poker. As any golfer knows, there are usually a variety of card games being played at golf clubs across the nation. Odyssey wished to tap into some of these players with an item that could be used at the 19th hole and that completely branded Odyssey as a lifestyle brand.
02 The Result
Working with Odyssey, Thread was able to design and manufacture a product range that captured Odyssey’s brand and image. Each piece of outerwear was designed to target a certain individual. All items focused on athletic performance and used Odyssey’s signature color schemes and clean styling. Care was taken to make sure different price points were hit for all shoppers. Even the fit was a custom gradient created to highlight the athletic player.
Both accessory items created were one-of-a-kind originals and are a prefect example of the creativity Thread can offer. Thread designed and manufactured a beautiful embossed leather case that carried custom, regulation clay poker chips, two decks of original Odyssey playing cards and dice. The details on this case are exquisite with a look, weight and feel that give this gambling kit a perceived value far higher than the retail price point.
The poker chip itself was a unique design challenge. Working with various mold makers, Thread was able to design a two piece molded chip that was so popular that Odyssey has since include the red chip in everyone of its White Hot XG head covers. Players of Odyssey putters now use the chip as a custom Odyssey ball marker!
The gear bag Thread created for Odyssey is also quite unique. The large duffle converts to a backpack with zip-out straps that tuck away when not in use. The bag is heavily branded with Odyssey embroidery, PVC patches, woven labels, embossed lining and the highest quality 1680D nylon.
The online store at Odysseygolf.com has been a successful marketing and branding tool for Odyssey. Currently, Thread is creating new accessory products for Odyssey that will carry on the QDC (Quality, Different and Cool) tradition!
Minimize...
Click on Image to Launch Gallery
|
